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By Nathan Brown - March 30, 2011
DICE promising above average campaign length to “introduce more people to our franchise.”
Upcoming shooter Battlefield 3 is set to buck the trend for short FPS campaigns with a 12-hour singleplayer tale, according to reports.
In an interview with developer DICE’s general manager Karl Troedsson, a reporter from Games.on.net references a 12-hour campaign.
“Naturally we want to introduce more people to our franchise,” Troedsson explained. “A lot of people don't want to jump straight into multiplayer. They want to feel around a bit [before] they're ready to move over to online.
“The hardcore online people, they don't care, they're just straight in. Maybe they don't even touch the campaign. But we want to get more people in, invite more people into the franchise. That's one of the main reasons why we have this different part of the game."
With recent Call Of Duty games all featuring short campaigns of around six hours, this would represent a significant departure from convention for DICE, and will be welcomed by those who feel the modern FPS sells the lone soldier short.
Earlier this month Homefront developer Kaos Studios defended the relative brevity of the game’s campaign, saying its length was “competitive with the lengths of other top shooters out there right now, especially the ones with the big multiplayer components.”
