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Review: Lower power consumption, higher performance
Back in 2007, ATI launched its first 55nm GPUs, and the introduction of the RV670 marked a turning point for AMD's graphics division. Its first 55nm GPUs weren't faster than Nividia's G92 65nm based cards, but value oriented consumers quickly realized HD 3800 series card offered good value for money, and ATI upped the ante last year with its RV7x0 generation, and for a while it even managed to snatch the performance crown from Nvidia with its dual-GPU R700. Now, it's time to go to 40nm, but this time ATI is aiming at the mainstream market, not the performance segment.
The new RV740 is the first 40nm desktop GPU, and although mobile GPUs derived from the RV740 were announced back at CeBIT, this is the first time we've got a chance to see the new architecture in action. ATI claims the RV740 is designed to hit the 'sweet spot' and offer the best bang for buck. It is targeting the sub-$100 market and offering performance on par with the HD 4850 and GTS 250. Sounds reasonable, so let's take a look at the specs and what it offers compared to current ATI products in a similar price range.
(Read on the next few pages for benchmarks.)
Review: Lower power consumption, higher performance
Back in 2007, ATI launched its first 55nm GPUs, and the introduction of the RV670 marked a turning point for AMD's graphics division. Its first 55nm GPUs weren't faster than Nividia's G92 65nm based cards, but value oriented consumers quickly realized HD 3800 series card offered good value for money, and ATI upped the ante last year with its RV7x0 generation, and for a while it even managed to snatch the performance crown from Nvidia with its dual-GPU R700. Now, it's time to go to 40nm, but this time ATI is aiming at the mainstream market, not the performance segment.
The new RV740 is the first 40nm desktop GPU, and although mobile GPUs derived from the RV740 were announced back at CeBIT, this is the first time we've got a chance to see the new architecture in action. ATI claims the RV740 is designed to hit the 'sweet spot' and offer the best bang for buck. It is targeting the sub-$100 market and offering performance on par with the HD 4850 and GTS 250. Sounds reasonable, so let's take a look at the specs and what it offers compared to current ATI products in a similar price range.
(Read on the next few pages for benchmarks.)