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Activision thanks EA for 'helping to build Modern Warfare 3 hype'
"EA might talk about our games in the press more than we do," says publishing boss
Activision Publishing CEO Eric Hirshberg says EA's intense focus on taking down Call of Duty is only helping to build public awareness of Modern Warfare 3.
EA's talked up its chances of stealing Call of Duty market share this year with Battlefield 3, with CEO John Riccitiello going as far as to say DICE's game has been "designed to take down" its rival. And while Hirshberg acknowledges Call of Duty faces "tough competition" every year, he told MCV that Activision's more focused on producing a quality product than on what its rivals are doing.
"When you are in the number one position you have a lot of people gunning for you," he said. "It sounds trite but it's true: we focus on what we need to do to make the best games we can.
"We don't pay much mind looking at what the competitors are doing. I know they are focused on us... well that's all I'll say." Except it wasn't all he said.
News: Activision thanks EA for 'helping to build Modern Warfare 3 hype' - ComputerAndVideoGames.com
"EA might talk about our games in the press more than we do," says publishing boss
Activision Publishing CEO Eric Hirshberg says EA's intense focus on taking down Call of Duty is only helping to build public awareness of Modern Warfare 3.
EA's talked up its chances of stealing Call of Duty market share this year with Battlefield 3, with CEO John Riccitiello going as far as to say DICE's game has been "designed to take down" its rival. And while Hirshberg acknowledges Call of Duty faces "tough competition" every year, he told MCV that Activision's more focused on producing a quality product than on what its rivals are doing.
"When you are in the number one position you have a lot of people gunning for you," he said. "It sounds trite but it's true: we focus on what we need to do to make the best games we can.
"We don't pay much mind looking at what the competitors are doing. I know they are focused on us... well that's all I'll say." Except it wasn't all he said.
News: Activision thanks EA for 'helping to build Modern Warfare 3 hype' - ComputerAndVideoGames.com